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EMERGE Group announced US$2.2 Million in its seed financing round jointly led By Farquhar Venture Capital & Arcane Group. Blockcrafter Capital, Angel Investors, and Mr Victor Lai are also investors in the round. Mr Yuen Wong is the founder of GEMS Esports, a LABS Group and Managing Partner at Bitmart. EMERGE Group, a rebrand of EMERGE Esports, will be announced as part of the announcement. This is to help differentiate the Group’s plans and business units. EMERGE Esports will continue to be an advertising and marketing consulting arm for brands and content creators within the esports sector.
EMERGE Group has been collaborating with Mastercard. Recently, the Group was announced as a participant in the Mastercard Start Path Emerging Fintech Program, an award-winning program that engages startups globally. Startup Junkie is supporting Block 71’s alumni. This entrepreneurial support organisation is funded in part by Walton Family Foundation, the US Small Business Administration and EMERGE Group.
The seed funds will be used by the Group to expand in Southeast Asia. These business units will create new commercialization options that address different problems facing content creators, brands, and other stakeholders in marketing and advertising.
“EMERGE Group is a solid player in the market despite only being in the business for three years. Farquhar Venture Capital’s Jason Su, Chief Investment Officer, said that they are proud to work with an organization that has laid the foundation for future growth and greater market opportunities.
Neil Su, Managing Partner at Arcane Group, said, “As we’ve identified many top-notch, innovative organisations to back our portfolio, we can see how enormous potential EMERGE Group has to grow in key market markets. We are grateful for their continued dedication to promoting esports and unwavering efforts.
We are grateful to our backers and investors for recognising EMERGE Group’s potential, despite the turbulent times and uncertainty caused by market factors. The team has achieved more than US$2million in revenue since our inception in 2020. It was not easy to attract renowned esports teams around the globe to work with them as their preferred commercialisation partner. We believe innovation will allow us to create more opportunities and innovative solutions that transform the industry and the perception of it by others.” said Roy Kek, Chief Executive Officer at EMERGE Group.
EMERGE Group was founded in 2020 and has been a major player in the esports world. Through their network of thousands, content creators and players, the Group has attracted a global audience of more than 580 million through their extensive network, which includes players from well-respected esports teams like Boom Esports (Bren Esports), Talon Esports (Talon Esports), Boom Esports, and many others.
