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Esports data provider forms UK partnership with global operator

PandaScore, a French supplier of esports data & odds, has partnered up with Betfred to boost its esports betting offerings in the United Kingdom.

PandaScore will be integrating the full product portfolio of the tier-one operator, which includes 308 markets, more than 32,000 events per year, and an average 33% increase in turnover year-over-year.

PandaScore is focused on innovation and growth in the esports betting market. It has a world-class trading staff, extensive player props markets, widgets to improve player experience, as well as an esports-specific BetBuilder that is the most valuable on the market.

The partnership will be launched later in the year and will enable Betfred to offer enhanced and expanded esports markets for its customers at its UK online sportsbook.

PandaScore Senior sales manager Dasha Kirilishina said that: “We are incredibly happy to partner with Betfred in order to grow their esports products. They are a leader operator with a strong brand and legacy online and off.

We are excited to launch our product and deliver richer experiences for players as well as strong, sustainable growth for Betfred’s esports vertical. PandaScore is a company that focuses on our clients’ success. Our customer success team works hard to ensure success.

Craig Reid is the trading director at Betfred and echoed this sentiment: “We’re excited to see what this partnership will yield, especially as we look for a wider audience to engage with our online product.”

“Esports betting is very popular in the UK so it was logical to partner with PandaScore, a data and odds provider to offer our customers more of what we love.”

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