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Dimitar Berbatov, a footballing legend, has been reappointed as the official brand ambassador of JBO (Just Bet Online), Asia’s leading sports and eSports betting site.

Berbatov will remain the face behind a series dedicated promotions and activations in his role as JBO’s eSportsbook and digital sportsbook. The partnership continues seamlessly and there is a long-term opportunity for collaboration.

Berbatov is widely considered to be the greatest Bulgarian footballer ever. His engaging appeal and unmatched track record of on-field innovation have matched perfectly with JBO’s innovative brand values in the last few years. Berbatov is a familiar face to football fans around the globe, having played for some of the most iconic football teams in the world, including Tottenham Hotspur and Bayer Leverkusen.

JBO has a rich history in international and football sports. They also have a strong sponsorship portfolio. JBO has worked successfully with Bologna FC (Serie A) and secured title sponsorship for the Dota 2 eSports property at the JBO Asian Masters League. JBO is also an Official Regional Partner of Olympique de Marseille (Ligue 1) in France. JBO also has partnered previously with VICI Gaming, Killer Angel and 5POWER Gaming.

JBO’s ambitious and progressive expansion continues with Berbatov’s extension. It has expanded its global reach into new markets and is empowering itself by its aim to educate, entertain, and engage.

A JBO spokesperson said that the brand’s flagship ambassador was a delight to extend Dimitar Berbatov’s contract as JBO’s first and longest-standing brand ambassador. Dimitar is an entertainer on and off the pitch. We look forward to more exciting promotions and wider content that revolve around his unique personality and wise insights into the game. Both of us like to reach our goals in the best way possible. Our customers will have the opportunity to receive exclusive analysis and previews from some of the most brilliant minds in football.

JBO plans to complement this global partnership to increase awareness and participation about our progressive brand values in both developing and mature Asian territories. We are always looking for innovative ways to connect with our customers through digital channels and betting verticals such as esports, casino, and sportsbook. Dimitar is the perfect fit for JBO’s energy and expertise in a variety of local markets. This will raise the technological bar to improve the game for fans and increase social traction.

JBO pioneered a truly integrated and gamified betting environment. JBO’s brand values are cherished by our players, who remain loyal and proud to this day. They encourage fair play and creativity and foster responsible recreational communities.

Berbatov is Bulgaria’s most successful goal scorer. I have seen firsthand how they align with my footballing passions and sport interests over the years. They are a brand that combines fun, fairness, and flair with other sports. This combination is essential to win any game, and entertain your audience. JBO is a vibrant, young brand that provides a secure and safe platform for its users. I cannot imagine a better storyline.

“It is my goal to bring more quality content and activity to Asian markets. I have my trademark style and professionalism and help fans find new and deeper ways to enjoy and engage with the sports they love.

JBO continues to expand its online offerings for football fans all over the globe, but this landmark signing demonstrates its commitment to international representation as well as fostering a football-friendly gaming culture.

JBO offers the largest selection of odds and markets for sports bettors. It is a company that puts customer engagement and entertainment at the core of its business.

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