Interblock “Crushed It” at ICE London 2023

Home » Interblock “Crushed It” at ICE London 2023


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Interblock, a developer of luxurious Electronic Table Games (ETGs), displayed an unrivalled display of innovative products at ICE London 2023 Booth #S5-250. The ExCel London event took place from February 7 through 9, 2012.

The show saw a historic turnout and provided professionals and gaming establishments with a unique platform to display technology-driven solutions and products. Interblock’s technology demonstration, which was designed to draw new players to the Casino floors and encourage existing players to stay longer, as well as increase mathematical efficiencies, proved to be a huge success at the ICE London show.

“This year’s ICE Show was more than we expected. The Show was well attended, and the energy that we felt in 2019 was clearly back. This year’s ICE saw a record number of executives from all over the globe. It was a sign that the sector is ready to start the next chapter in gaming. Interblock was also honored to be awarded the European Casino Awards Award for Best ETG Product. John Connelly (Global CEO of Interblock) stated that our new Bonus Wheel Roulette was the next step in Mechanical Roulette innovation. It is an honor to be recognized by industry,” John Connelly said.

The European Casino Awards reward the best operators and manufacturers of gaming. The online vote is where submissions are first put to the test. Professionals are then invited to participate in the selection process to create a shortlist for each category. A panel of industry experts reviews the shortlists and decides on the winner. The European Casino Awards was a night of celebration for the gaming industry’s elite. Interblock is extremely honored by Bonus Wheel Roulette’s “Best Electronic Table Gaming Product” award from The European Casino Awards.

Interblock’s award-winning Standalone product Bonus Wheel Roulette was a popular customer favorite at ICE London 2023. The dual wheel bonus system combines the excitement of traditional Roulette with the possibility to win payouts as high as 250 to 1. Players can wager on any one of the four bonus gemstones. If the ball lands in the designated bonus pocket on the main wheels, the secondary bonus wheel spins. This determines the amount of the bonus payout. It also awards multipliers of up to 250x. Industry experts agree that Interblock developers created a superior game that Roulette players will love. The bonus round occurs approximately once in ten spins, and the payouts are more than seven times greater than traditional Roulette.

“The excitement around our big win, the overwhelming positive feedback, and popularity of Interblock’s ICE booth were beyond our expectations. We were visited by all the EMEA Casino groups, as well as those from APAC and LATAM. Our existing and future customers were impressed by Stadium and Pulse Arena’s innovative technology. We introduced our new Blackjack Xtreme at the show,” Gorazd Golob (SVP of Interblock’s Product Expert Team) said.

ICE London 2023 gave the European Market their first glimpse at Blackjack Xtreme. Interblock’s exciting adaptation of Blackjack offers a game-in-a-game experience that allows players to win huge payouts. Players can “win more, more often” with up to nine (9) additional bets and a variety of winning combinations.

Many customers of ICE London were captivated by Interblock’s Live Craps in a region dominated largely by Blackjack and Roulette. This was due to the authenticity and ease of playing the game. Interblock has effectively reinvented the Live Craps experience. A single dealer can deal to unlimited players in a thrilling and engaging Stadium environment. One player is invited to go to the traditional craps table and shoot the dice, while all the others cheer for big wins. Fully automated payouts, dice tracking technology and fully automated payouts greatly increase the security of the game while providing a unique gaming experience.

Interblock’s ETG Craps game Pick2Win Craps at ICE London was also very popular with customers. There are three different coloured cylinders available. Each player must choose which of the three dice will determine the outcome of each roll. Pick2Win is available as either a “Community” version of Craps with one shooter or an “Individually” variant in which each player chooses their own dice. It can also be played as a Standalone or Stadium game. All Interblock products displayed at ICE London 2023 received high praise from the industry, a clear win for the company.

It was wonderful to see ICE in action again, with so many familiar faces and the largest Interblock booth. The intimacy of our booth allowed us to show our innovations and give time to customers. It was a great show,” Marco Herrera (Interblock President of EMEA) said.

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