Vahe Khalatyan is named PartnerMatrix CEO

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Affilka by SOFTSWISS is celebrating a five year partnership with N1 Casino. The award-winning affiliate tracking platform’s team reflects on its performance and discusses the most important updates for 2022.

Affilka provides reliable support for 200+ brands, with a 60% increase in its client base and 56,000 new accounts being registered in 2022. During the same period, 10 million players were added by affiliates to operators.


AFFILKA’S GREENING IN NUMBERS


Overall, 2022 was a successful year for Affilka. The following YoY metrics were used:

  • Total affiliate increased to 60%
  • Total Player Deposits Increased by 53%
  • Total increase in affiliate payments by 46%


The platform also won an award last year. SiGMA Balkans & CIS recognized Affilka for being the Best Affiliate Tracking System of 2022.

Angelika Antonova is Head of Sales at Affilka. We have not only grown our platform’s capabilities but also improved our partner retention skills. N1 Partners Group, which is our active client, is still running six projects through our affiliate platform. Affilka has seen significant client growth each year and we are certain that we will do even better in 2023 span>


KEY PRODUCT UPDATE

CPL clients now have the option to use a CPL model for commissions. The CPL model is a more flexible option than the CPA option which requires players to take specific actions upon registration. It includes all registrations and the possibility of excluding commissions. If a player is not verified or has an account at the casino, they may be exempted from commissions.

The Reports API tool, which provides real-time statistics about brands, marketing campaigns, and player activity via simple-to-use API call access is another significant update. This tool speeds up the reporting process and makes it more transparent. It also gives partners detailed project data that can be used to make timely adjustments.

The Poker Module was launched by the Affilka team in 2022. This module allowed online poker sites to be created and also allows for online casinos and sportsbooks.

The frontend features of Affilka have also been updated. The platform now offers flexible application interface configuration and customisation of partner programs to match brand visuals. Frontend API allows clients with the most stringent requirements to create a complete interface from scratch.


WHAT COMES FOR 2023


Affilka’s team points out the growing interest of partners in crypto support. Affilka is also expanding the functionality of its affiliate platform in this direction, despite the fact that the cryptocurrency market will face some changes in 2022. Affilka data also shows that affiliates are choosing stable coins like USDT as their payment currency.

Anastasia Borovaya is Head of Affilka.com by SOFTSWISS. She highlights that the Affilka team constantly improves the platform functionality in order to meet market needs. In partnership with CoinsPaid and Cryptoprocessing.com, we have launched a crypto affiliate cashout option for those who prefer cryptocurrency in 2022. Prior to this, payments could only be made by partners to crypto wallets of affiliates in digital currency. This new feature allows payments to be made from fiat bank accounts of operators to crypto wallets of affiliates. It is possible to send USD to USDT wallets, or EUR to ETH.


Operators will also be looking for tools that generate detailed audience forecasts and player reports in order to respond quickly to changes. Affilka’s partners also tend to be interested in obtaining exotic and local licences, such as Comorian, Bulgarian, and Greek.


About SOFTSWISS

SOFTSWISS, an international iGaming company, provides certified software solutions to manage gambling operations. This expert team has 1,500+ members and is located in Malta, Poland Georgia, Georgia and Belarus. SOFTSWISS has a variety of gaming licenses and offers one-stop-shop iGaming solutions. It offers a wide range of products, including the Online Casino Platform, Game Aggregator, Sportsbook Platform, Jackpot Aggregator, and the Affilka affiliate platform. SOFTSWISS was the first company to offer a bitcoin-optimized online casino solution in 2013.

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