Betty, a Real Money Entertainment Start-up, Raises $5 Million Seeds Round

Home » Betty, a Real Money Entertainment Start-up, Raises $5 Million Seeds Round


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Island Broadcast Media has partnered with The Crypto-Pills Gaming Company to create an industry-first creative project that will allow virtual horses and greyhounds to be owned digitally through Blockchain Addressable Surfaces.

Gamers can now buy a digital stake in horse or greyhounds as an individual or part of a group.

As they race on virtual tracks in Europe and the USA, digital owners can track their assets’ performance and earn returns on their investments. After a set time, the asset will be removed and minted into a NFT that is validated using Blockchain technology.

The NFT project was born in the Virtual Gaming industry, where Dave Mousley, an early adopter, provided the catalyst for the rapid growth of the vertical through Red Vision. Inspired Gaming later bought the company, which is now the world leader in virtual sports.

Island Broadcast Media, backed by a group of industry leaders, including Graham Martin, Graham Martin, and Jonathan Mills is revolutionizing horse and greyhound ownership through state-of the-art technologies.

Island Broadcast Media co-founder Dave Mousley said that “sometimes the combination of two streams creates something really exciting. And this NFT project promises a new dimension in player engagement. We also have a variety of fixed odds, gaming and betting products that we are beginning to offer to the market. Virtual sports world is a unique crossover of Blockchain and Virtual sports.

Heath Samples, Chief Executive at Island Broadcast Media, stated that “when we saw the progress of Crypto-Pills, we instantly realised the synergies” and announced a formal alliance between both companies to develop and deliver combined technologies in our virtual racing products.

Graham Martin, a gaming and betting pioneer, is a main board member of both companies. He stated that he was delighted to create this new venture. It combines the expertise of the gaming industry with digital art pioneering creativity. As blockchain technology shapes the future of gaming, we all are excited to be part of it.

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