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Casino games are no longer the exclusive domain of brick-and mortar casinos. Gaming has been digitalized for a long time, just like other sectors. Online gambling is expected to generate EUR43bn for Europe in 2024. Statista a German data collection company, estimates that the market will reach 74.7m users in 2029.
This success is partly due to the effective marketing techniques that the industry has used in recent years. How do casino operators continue to attract users? How can new platforms take advantage of this wave and make themselves known in a highly competitive environment? We’ll explore three marketing trends that are worth copying.
Insightful SEO strategy
To succeed in the digital age, websites must invest heavily in search engine optimization. Finding the right keywords is key to ranking higher than your competitors. Casino operators use marketing software like Google Search Console and Ahrefs to target the most relevant keywords. Optimizing metadata and building backlinks can also do wonders for the search engines.
SEO is a complex game that requires constant updating of SEO guidelines. Search engines, such as Google and Bing, are constantly updating their algorithms to make their results more relevant. These changes need to be reflected in the SEO strategy of all websites, no matter how big or small. In order to keep up with the latest trends, it is important to consider changes in consumer behaviour and current trends. Casino sites must also adhere to local regulations in all markets where they operate. This translates to a business model that is flexible and responsive.
A sharp eye for innovation
A highly competitive environment can act as a powerful motivator. Many iGaming companies are quick in adapting their marketing strategies to new trends. They also adopt new technologies to pique interest among their target audiences. The online gambling industry has always been a trailblazer. It was one of the first industries to invest in mobile technology. Most platforms have adapted to the changing needs of players, putting convenience ahead of all other factors. They’ve developed user-friendly mobile features and ever-so smooth graphics.
Casino operators are also early adopters of emerging technologies such as virtual reality and Blockchain. Major iGaming companies embraced blockchain technology while other industries struggled to understand it. The crypto-casinos were instrumental in bringing currencies such as Bitcoin and Ethereum to the mainstream. It is not surprising that metaverse projects such as Decentraland have included virtual casinos in their digital space. iGaming firms are relying on this risky but daring move to bolster the image of their brands as tech innovators. AI has been making its mark in the gaming industry, from AI-driven data and AI chatbots that answer users’ questions 24/7 to AI-driven data.
User-centric Approach
Users are increasingly seeking validation of their needs, whether online or offline. This is a marketing aspect that iGaming companies have been eager to take advantage of by analyzing data and distributing personalised bonuses based upon players’ profiles, online behavior, and gaming habits. Users can receive tailored recommendations to explore new games and discover newly released titles ahead of anyone else. Also, they may receive casino deals and exclusive offers. These promotions may be aimed at high rollers or frequent players and offer them special privileges as a reward for their loyalty. High-stakes players may also enjoy increased withdrawal limits or VIP status.
Also, newcomers are offered incentives for registering on a particular platform. new users who register on top-rated platforms can get no deposit bonuses. These free credits can be used to play casino games. However, players cannot withdraw these bonuses. No deposit bonuses allow users to try out a site without risk. The players can keep the earnings and use them to boost their bankroll. Casinos will then leverage this momentum to keep new users coming back to their accounts.
It is often necessary to analyze what the competition does well in order to implement the best marketing strategies. In this sense, the iGaming sector encourages emulation which benefits both well-established platforms as well as new casinos. Online casino operators evolve and remain ahead of the curve by relying on innovation, flexibility and personalisation.
