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International Betting Integrity Association and H2 Gambling capital (H2) have renewed their partnership agreement. This allows them to continue working together to improve the integrity protection and regulation of the betting market.

H2 and IBIA notably teamed up to create the groundbreaking Optimum Betting market Study published in June 2021. This was the first-of its kind analysis that ranked regulation of the betting industry across 20 jurisdictions on six continents using a variety of licensing models. This study was the first to use actual operator data from more than 20 of the most prominent betting operators in the world.

IBIA has contributed its knowledge and experience on regulated markets development, particularly in relation to betting integrity practices. Recently, IBIA was especially focused on the US, Canada and H2. In addition, H2 has been increasingly involved in modeling the financial impact of regulatory changes as well as accurately sizing offshore markets.

H2 will continue to be IBIA’s official betting market data partner. The new partnership includes access H2’s extensive market database with approximately 2 million data points. This data covers 175+ gambling jurisdictions across over 100 countries. Since years, H2 data has been used in IBIA’s regulatory consultations and other market activities. The two will continue to deep dive into markets that are considered to be sub-optimal for licensed operator development.

Khalid Ali, CEO at IBIA said that “IBIA works closely alongside key stakeholders, such regulatory authorities, in order to ensure that appropriate licensing and mitigating processes are in place to protect the markets from corruption.” Access to reliable and accurate market data is essential to that outreach. H2 Gambling Capital is the leading authority on global gambling markets. Our partnership has been an integral part of IBIA’s integrity best practices advocacy activities around the globe. We are thrilled to renew and sustain that relationship.”

David Henwood is Director at H2. He said, “We’ve known IBIA’s team since its inception and have been able to see the organization’s rapid growth closely over the years. There are many markets that remain to be opened and others that have already closed, so it is important to maintain an independent market view and provide accurate market analysis to support any regulatory decisions. We are pleased to continue supporting IBIA as partners in this space.

The International Betting Integrity Association (IBITA) is the global leader in integrity for licensed betting. It is managed by operators and protects its members against corruption through collective action.

The monitoring and alert network, which detects and reports suspicious activity in its member’s betting markets, is an effective anti-corruption tool. It has long-standing information-sharing agreements with top gambling and sports regulators in order to make use of its data and prosecute corruption. It is represented at high-level discussions forums on betting integrity that are managed by the IOC and European Commission.

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