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Winner of EGR & SBC Awards for Innovation to Showcase Industry Gamechangers at ICE

BETEGY is an award-winning provider of marketing technology. It has just launched Creative Studio, its latest element to its innovative platform. This will be demonstrated at ICE London 2023.

The latest addition to BETEGY’s award-winning platform is targeted at betting, iGaming, and sports media verticals. It allows industry professionals to significantly increase their marketing Click Through Rates.

Creative Studio allows you to create up to 1000+ animated and static creatives using images from Figma or Photoshop. It automatically identifies dynamic fields in the ad and feeds all campaign elements dynamic data, including key information and sports stats.

This greatly increases engagement and provides an incentive for the audience to place a bet. All segments are segmented to specific audiences and demographics to ensure the most targeted, efficient digital campaigns on the market.

After the ads assets have been scaled, BETEGY automatically exports the images to ad platforms (DSP programsmatic platforms, affiliate networks etc.). An AWS-powered Ad Server is available to handle large volumes of traffic.

The enhanced BETEGY platform delivers a high return on investment in betting, casino, and sports media. It also features an analytics suite that tracks the success of campaigns, and helps you reach your target KPIs.

BETEGY offers unique features such as language localisation and geo compliance to ensure content conforms with local laws and regulations. All of this while being delivered from one centralised source.

BETEGY’s innovative technology has outperformed other banner systems in closed experiments. It has also increased marketing viewability and CTR by more than 20%. This has resulted in record-breaking increases in view-through conversions.

Alex Kornilov (CEO at BETEGY), commented on the launch. Creative Studio will elevate industry campaigns to a new level and ensure that any marketing department using our platform has a real edge in the market.

“With just few clicks, campaigns can be tailored to reach a personal and segmented group of demographics – it could be anything from viewers’ favorite sports teams to adapting to any fixture or sporting program throughout the year.”

Eugenie Gorlovina, BETEGY’s CMO, said: “ICE” is the biggest gaming expo in the world. Attendees will have a chance to see what our game-changing Creative Studio could do for them.

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