Sportingtech launches a new look for the SNOW

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Sportingtech, a platform provider, has unveiled a new brand identity to reflect its forward-thinking approach. It will host a 650-square-meter stand (S4-530), which will showcase its complete platform services, including sportsbook, retail, and casino.

Sportingtech will showcase its flagship platform, which allows operators to personalise the player experience with more than 9,500 casino games as well as over 100 sports across 1,300-plus bet markets. It also offers innovative cross-selling solutions that allow them to provide the best possible industry service.

Operator 888AFRICA was able to launch across Africa in four markets that were very different from each other with remarkable speed and flexibility. This allowed them to take advantage of cross-sell opportunities at the FIFA World Cup 2022 in Qatar.

The company’s Popular Bets & Events widget was also a huge success at FIFA’s event. This widget displays the top 10 most-popular events and bets across any operator’s platform and refreshes every five minutes. It is a unique feature that has been highly sought after since its launch.

Sportingtech’s latest solution, which allows operators seamlessly to introduce a sportsbook offering via iFrame in their existing front-end, while accommodating their own UI will be displayed at ICE London. This gives operators the same great benefits that full turnkey customers.

Sportingtech delegates will be present at ICE London to discuss personal solutions that can dramatically increase player acquisition and retention across casino and sportsbook. This includes omni-channel features which seamlessly connect the brick-and-mortar and online experiences.

Sportingtech will also be exhibiting a rebranding at ICE London. This sees the company’s new look become more modern, robust, and eye-catching.

This year’s event will take place at ExCeL London from February 7-9. It is the first full-sized ICE London event since the pandemic. Attendances to the April 2022 event were reduced.

Bobby Longhurst is the Managing Director of Sportingtech. “Since becoming Managing Director, I’ve really looked forward to this opportunity and the chance to showcase our industry-leading services and products on the biggest scale.

“2022 was an amazing year for our company, as we expanded into new markets. We plan to continue our successes in 2023 by giving operators the opportunity to expand their horizons using our constantly evolving technical solutions. We are thrilled to be a part of ICE London and showcase our products .”
, as we continue to grow and develop our platform.

Bobby touched on the new branding of Sportingtech and added: “Our understanding and commitment to providing fully customized casino and sportsbook options for every client means that we offer a product/service that simply cannot be matched. With our brand enhanced as an industry leader.”

Visitors to ICE London who want to learn more about Sportingtech solutions can find them at stand S4-530.

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