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World’s leading gaming, casino, and sports operators are invited to the ‘Floating Booth’ to experience the power of FashionTV as they launch their own FashionTV-branded sports websites, casinos and other businesses in their respective markets.
FashionTV Gaming Group is one of the fastest-growing companies in the industry and announces its next phase .This will showcase its unique and innovative ‘brand to company’ model, which was implemented at ICE 2023 for iGaming operators.
FashionTV has been enjoyed by more than 2 billion viewers around the world for 25 years. It is regarded as the most important global luxury, lifestyle, and fashion broadcasting channel.
FashionTV Gaming Group is the exclusive licensor for the FashionTV brand of online games. FashionTV-branded games have been developed and/or distributed by many industry giants including Playtech and Flutter Entertainment.
The Group is now bringing its brand to business model directly to B2C operators. It seeks license agreements with the top gaming operators in global captive markets. FashionTV Gaming Group, working with market leaders from across countries and regions, will offer its partners access the power of a global megabrand. It will harness FashionTV’s extraordinary content, transform new launches into huge, branded businesses, and work with them to do so. New growth engines that leverage a brand loved and trusted by billions, at a fraction the marketing costs.
A wave of success for ICE 2023
FashionTV Gaming Group will introduce this innovative ‘brand-to-business’ model to industry leaders in FashionTV’s signature fashionTV style, aboard the exclusive’FashionTV queen’boat docked outside the ExCeL.
The fully-branded FashionTV Queen will pass under seven bridges while it travels to the ExCeL. It will dock on the morning 7 February.
Industry leaders and top partners are invited to board this luxurious vessel, which is a replica of a Mississippi Paddle Boat, for an intense schedule of FashionTV Gaming events, corporate meeting and parties.
The first level of luxury on the boat will be dedicated to business meetings. It will also include delicious food prepared by FashionTV’s gourmet chef.
ICE visitors will be able to enjoy music on the upper deck while they mix with FashionTV’s business development team. They will also be available throughout the day for questions and answers.
For stylish photos, guests will be welcomed at the Wall of Fame by FashionTV models. Sunset signals the arrival of FashionTV parties. There are limited VIP tickets available for C-level guests. Receptions will be held on February 7th and 8th at 17.30.
FashionTV icons will perform cabaret, and there will be a display of FashionTV-branded products. These branded luxury gaming products will be presented at their best in a setting that evokes the glamour of a FashionTV party. This is FashionTV Gaming Group’s unique blend of virtual and real worlds.
The FashionTV Queen will be docked at the ExCeL next to the Sunborn Hotel for visitors to ICE. You can find more information on the ICE website. The FashionTV Gaming Group team, models and staff will be available inside to give directions and schedule meetings.
The FashionTV queen’s Rolls Royce can pick up industry leaders from the city and take them to the corporate deck. There, they will discuss new business partnerships.
This ICE experience is not to miss, with the promise of strong industry partnerships, innovative FashionTV-branded games, websites and luxury lines of products to launch, plus star-studded parties at the FashionTV Queen.
