Pascal Gaming Integration in Betshop Cashier Client

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ResearchAndMarkets.com has added the report “Mobile Gaming in Asia: Technology, Platform and Stakeholder, Connectivity Sub-Region, Countries 2023-2028” to its offering.

This report is a must-have for anyone who works in Asia on mobile entertainment or VAS applications. This comprehensive report provides an assessment of the mobile gaming opportunities in Asia. This report provides insight into mobile gaming and analyses of the current challenges, limitations, and opportunities.

The report also covers demand drivers/factors such as Asian mobile gaming demographic analysis and Asian game-play behavior, preference, and projection analysis.

The report provides a comparative analysis on Asian mobile gaming preferences and demography, including male vs. female. Female, Casual vs. Core, “Freemium” vs. Premium, Social vs. Traditional, Tablet vs. Mobile, Smartphone vs. Web-enabled vs. standard phone, regular vs. irregular, time and money spending dynamics.

Mobile gaming is the fastest-growing segment of digital entertainment. It has roots that are connected to the console-based platform era, based on lessons learned from platforms like the PlayStation Portable and Nintendo DS. Mobile versions of console games were initially offered in adaptive formats. In the casual gaming segment, entertainment that is targeted at smartphones and tablets has made steady progress. Smartphone-based games are the most popular in mobile gaming today, but tablets have higher rates of paid monetization, microtransactions, and advertising.

Smartphones can be used to access a wide range of casual and non-complex music genres. Tablets, however, offer a more user-friendly experience with greater hardware capabilities and better user interfaces. The tablet is now a viable mid-core gaming platform, as they are starting to compete with console devices. They may even surpass them in the near future.

Mobile gaming has seen a boom in emerging revenue models like “advergaming”, free-to-play (F2P), and others. Social and community dynamics have also been a major factor in viral growth, user targeting and customer acquisition. They also help to monetize the site, which generates substantial daily average revenue per paying member. There are many growth factors, including the growth of data-enabled mobile devices, F2P revenue models and in-game advertising, which includes display banner, interactive, and video ads, and “advergaming”, (brand sponsorship).

Gaming companies realized that user retention is more important than innovation after acquiring millions of mobile users. The gaming industry is now primarily focused on improving the in-game experience and not creating new games that can cause a decline in loyal users.

Gaming business models also experienced a shift from free-to play to freemium, with a greater focus on high-success categories like social casino gaming and real-money games.

Select Report Findings

By 2028, the market for mobile gaming in Asia will be $93.2 billion
By 2028, the market for Asian mobile game publishers and service-aggregators will be $51.3 billion
WiFi will remain the most widespread mode of connectivity, followed by LTE (LTE) and 5G (through 2028).
Male gamers still dominate gaming, but female gamers are growing at 62% faster and could reach parity in a decade.
The mobile gaming industry has seen a shift from free-to play to freemium, with a greater focus on high-success categories.
Smartphones are the most popular, but tablets offer the best user experience and can compete well with the console market.
Smartphones dominate mobile gaming, while other devices see slower growth and tablets are losing ground.
The major growth drivers for the future are the explosion of data-enabled mobile devices, F2P model, and in-game advertising which includes display banners, interactive, and video ads.

Market Dynamic Analysis

Analysis of Market Growth Drivers