Sumsub and Sardine hold network event for gambling specialists at ICE London

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Bragg will use affiliate marketing to gain access to First Look Games’ network with over 800 publishers

First Look Games is pleased to welcome Bragg Gaming, a power player and iGaming technology provider. Bragg engaged First Look Games to promote affiliate and B2C games for its partner studios and in-house.

Bragg Gaming offers technology solutions and support services to operators. It also has a rich portfolio of content from third-party and owned providers.

First Look Games has signed an agreement with the iGaming provider. This will enable it to distribute information and assets in order to gain B2C traction on game launches from its studios (including Indigo Magic and Atomic Slot Lab) and selected powered by Bragg partner sites. Each of them has access to over 800 publishers and affiliates around the globe.

Bragg Gaming, a First Look Games partner can upload game sheets and logos as well as images, videos, and even demo games to its dedicated library. First Look Games-approved affiliates can download these assets individually or in bulk.

Publishers use this information for game reviews and traffic-generating content about the game studio and its games portfolio. These are then published to a global audience of over 20 million.

First Look Games gives the studio the ability to manage all information via its Studio Management Centre. Developers can also highlight operator exclusivity agreements, and add or remove jurisdictions for each title.

Bragg has the ability to decide what information it shares and when it is made available. A suite of tools ensure compliance, including an age-gate free for markets relevant and automatic accuracy monitoring of published contents.

T om Galanis, Founder of Fir st Look Games said: “Bragg Gaming, a major iGaming provider, is thrilled to be helping to increase the promotion of its Remote Gaming Server through our network of 800+ authorized publishers.

“Affiliates offer a huge opportunity for studios, allowing them to increase awareness of their titles among large audiences of engaged online casino gamers around the globe. First Look Games handles the bulk of the work, making it easy for Bragg to reach this large audience at a cost-effective price.

Niklas Maravlje, Director Product Marketing at Bragg Gaming said: “This is a significant step for Bragg Studios, and for our studio partner from the Powered by Bragg Range, allowing us increase the visibility of the rapidly expanding games portfolio to a larger audience.

“The competition for player attention between studios is extremely fierce, and First Look Games will enable us to be heard above all the noise from our competitors and drive awareness of Bragg, our studios and the exciting titles we produce.”

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