Circus partnership expands the user base of Drive

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Greentube, the NOVOMATIC Digital Gaming and Entertainment division has made a significant move in M&A with the acquisition by Ineor, an international software development specialist.

Greentube has purchased 80% of Ineor d.o.o.’s shares in Slovenia. This latest deal has the strategic goal of acquiring and integrating key software development capabilities and resources to the benefit of all Greentube groups worldwide.

This acquisition also provides Ineor with specialized know-how in online gaming and sports betting, which is a long-term technology partner to Greentube.

Ineor, based in Ljubljana is active in computer programming and specializes in the development gaming software. Ineor provides advanced software development services as well as key digital solutions that are revolutionary for a variety of multinational companies.

This latest deal follows three others that have strengthened Greentube’s creative and technological capabilities. Greentube has recently purchased a 65% stake at Alteatec. This will increase its Casino Management System platform technology and enhance the company’s creative capabilities. Additionally, Greentube is entering a joint venture partnership with Flamingocatz to create new, exciting content for North American audiences.

These agreements were made following the acquisition of Present Creative in the USA, a US-based studio that creates content for the iGaming/iLottery sector.

Greentube Mynt is a revolutionary new technology stack that allows for the production and distribution of games. This marks a new chapter for igaming. Greentube Mynt, which features a state of the art Remote Gaming Server (RGS), is the core of a complete, future-proofed games entertainment system that provides operators with an unparalleled player engagement and retention tool.

Michael Bauer is the CFO/CGO of Greentube. He said that this acquisition was a great one, as it enables us to strengthen our technology platform during what will be an important year for us strategically. Ineor has been an important partner for many years. It’s great that we can now harness its resources in-house.

“We are well-positioned to accelerate growth in 2023, across all regulated markets around the world, having recently launched Greentube Mynt and made other important moves in M&A.

Dejan SPASOVSK, founder of Ineor said that Ineor consistently delivered Greentube and NOVOMATIC key strategic solutions for over a decade. Together, they built our incredible, role-model partnership, and now we are achieving this significant milestone.

“Greentube challenged us technically, enabling Ineor to grow into a world-leading gaming software development company. We are always at least one step ahead, and deliver on time, on budget, and with zero bugs.”

“We are thrilled to be a part the Greentube family via this acquisition. This will allow us continue to power one the largest online gaming companies by providing incredible solutions for all players and operators worldwide.

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