FRONT SIDE BOX builds on retail momentum with King Bet signing

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MST launched its fixed-odds horse and greyhound racing solution in partnership with SIS. This partnership is part of the multi-channel supply of 24/7 live betting services.

MST will handle fixed-odds wagering on SIS’ international offering, which includes over 68,000 horse/greyhound races across 360 Excelbet stores through its proprietary platform HGTS. This guarantees the live transmission of all races.

SIS offers international racing from more than 170 racecourses on five continents. Excelbet offers short-form, profitable content that is high-quality and engaging throughout the day.

SIS’s 24/7 Live Betting Services provide an end-to–end solution that includes live streaming pictures, data and on-screen graphics, along with betting triggers and a wide range of market prices.

Hodorogea Cornwallel, Excelbet General Manager, stated: “We are pleased to welcome MST as one our key partners in expanding Excelbet’s range of betting products. Players all over the country can now find a wide range of new products through our national network of nearly 360 betting shops.

Excelbet is committed to providing the best products and services. We aim to be a major player in Romania’s gambling industry and this partnership with MST helps us achieve that goal.”

Michele Rosi is Head of Operation & Business Development for MST. He said that this strategic agreement, which was forced to be delayed by Covid-19 restrictions, will allow MST to take a first step into the rapidly-growing Romanian market. This partnership with one of the largest retail operators in Romania and SIS, a leading 24/7 supplier, allows us to make a further step towards increasing MST’s international presence.

Bartlomiej Michalek is the Commercial Manager (UK & Europe at SIS. He said that Romania is a rapidly growing market with great potential for fixed-odds betting and the many opportunities it offers. Excelbet and MST are pleased to offer customers in Romania our top-of-the-line offering of greyhound and horse racing from around the globe.

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