Reading Time: 5 minutes

The “Movers and Shifters” column is a dynamic, monthly column that explores the latest trends, developments and influential voices within the iGaming Industry. This op-ed column, powered by GameOn, is supported by HIPTHER and explores the key players, new technologies and regulatory changes that are shaping the future online gaming. Every month, leading industry experts share their perspectives and insights, giving readers in-depth analyses and thought-provoking comments on what is driving the iGaming sector forward. “Movers and Shakers”, whether you are a seasoned pro or new on the scene, is the best source to stay ahead of the game in an ever-changing iGaming world.

Tereza Melicharkova, Swintt’s Head of Marketing, writes for European Gaming about the importance of understanding each target audience before creating a portfolio of software that can cater to a wide cross-section of users.


In a dynamic industry like iGaming, where trends change, player preferences constantly evolve, and what makes a successful release differs wildly from market to market, Swintt believes that the key to success is creating a portfolio of content that appeals to a wide cross-section.

By doing this, you will ensure that your brand is not diluted by relying on a single formula. Instead, you can build a library of products that are able to adapt to regional differences, while maintaining the core values of your company. This line of thought is what led us to develop the many product lines within the Swintt Portfolio.


Balancing Tradition and Innovation

Swintt releases are always sorted into three categories. SwinttPremium, SwinttSelect and Elysium Studios are the two main product lines that we have in our portfolio. We’ve also added titles from Driven by Swintt after our acquisition earlier this year.

Swintt’s Premium range has been developed by going through each product category one-by-one. This was done to appeal to those who enjoy the type of slot machines you would find at a casino. Each Premium release combines classic casino graphics and sounds with familiar fruit symbols. It also offers an easily recognisable feature, such as the “Book” Free Spins bonus or “Pearl Respins” Bonus.

SwinttPremium slot releases include the “Book” series mentioned above, as well as Big Max Pots and Pearls. We’ve also seen that these games perform well in countries like Germany and The Netherlands where players are older and have more traditional tastes.

Our SwinttSelect games are a great way to provide a more immersive experience for the younger generation, without sacrificing innovation. Our Select games are known for their innovative bonus features and state-of the-art design. They have proven to be extremely popular in tech-savvy countries like the UK and Scandinavia.

Our XtraSeriesTM titles, including Aloha Spirit XtraLockTM, which has been our most popular release to date, have helped us showcase our talented developers by offering a variety of engaging and unique themes, as well as bonuses that players will not find anywhere else. Swintt can cater to the needs and wants of many players by offering these titles. We also reflect the market demands in each of the markets we operate.


Having A Mobile-First Mindset

I mentioned earlier that Swintt’s acquisition of Elysium Studios was a significant step forward for our company. It allowed us to diversify and enhance the content we offer partners. We also doubled down on the features that made the Select line of games so popular by adding even more exciting designs.

Elysium Studios, a company that has created a niche for itself in the gaming industry by creating games that combine social, video, and casino factors, was always going be an important part of Swintt’s strategy to reach the next generation. The Elysium Studios range, driven by Swintt, has really taken our product to new heights. It features cutting-edge design, quirky themes, and a variety of features.

Elysium Studios’ mobile-first game design is something that is particularly noteworthy. While this was always a priority for Swintt in the past, working with them has definitely helped us take things to the next step. Mobile now accounts for most online casino play. Having immersive bonus features which utilise touch-screen functionality and tap has been a powerful tool to help us connect with our modern audience.

We have already seen that newer players are looking for games that mimic the experience of popular mobile games they grew up with. If the buzz surrounding our upcoming title, I Hate Fairytales, is any indication, then we will be seeing many more success stories in the near future.


It’s All About Entertainment

Swintt has always been successful in multiple markets because we have many different products. But it is equally important to us that we never lose sight of our values and who we are. Online casino gaming is a way to have fun. Whether you’re playing Elysium Studios, Select, or Premium releases, we want our players to enjoy themselves.

We are proud to provide top-quality titles that have a flair for creativity. This extends to how we market ourselves. We have always found innovative ways to market our products. From the I Hate Fairytales stand at SBC Lisbon, where we promoted I Hate Fairytales by holding a free hammer-strength competition to Swinttopia, a board game that we developed to celebrate our fifth anniversary.

We have retained this creative strand throughout our portfolio to create a product range that is diverse enough to meet the demands of every market, without ever compromising on the principles that made Swintt stand out. In an industry like iGaming that’s a powerful thing that works in your favor!

Leave a Reply

Your email address will not be published. Required fields are marked *

New Casinos

Every online casino or sportsbook will have its own style and theme. God Odds is a gambling site that offers a wide range of betting options with high payouts.

Hustles Casino has been an amazing new platform for casino gaming. In a matter of a few short years, it has been the heartbeat for the gambling industry

I've spent a lot of time gambling and playing at Playhub Casino. Here is my review and guide. You will find many casino games as well as a large selection of sports betting options. If you are actively searching for non-gamstop gambling sites to sign up at, there are many reasons to consider this site. They are part of Usoftgaming N.V. so your safety and trust will be assured if you decide to give them another try.

Betswagger casino was launched by USoftgaming N.V. in 2018. It is a sister website to PH casino. It doesn't have as much erotica as other casino

Recent News
17 hours ago
17 hours ago
17 hours ago
18 hours ago