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Operators strive to achieve online casino success by providing players with the best products and services. They also promote their business, analyze revenue, increase traffic and implement other methods of business development. Operators develop marketing plans and strategies. Business continuity plans are another important plan that we often overlook.
The iGaming industry is very vulnerable. It’s a big business, with huge risks and many potential threats. Legal risks can arise if regulations change or a market is closed, and cyber attacks are possible due to a lack of security. It doesn’t take much to ruin a business built over years with a lot investment.
Slotegrator has released a material that can be downloaded. It explains what could go wrong, and how you can prepare your business for it. It is important to have a plan in place because it is not a good idea to improvise when an emergency happens. What will you be doing if your regulator prohibits gambling advertising in all its forms? Who is responsible if a platform malfunctions and the online casino ceases to function properly? How will you analyse the massive amount of data generated by your platform in order to detect an error? A very specific plan must be in place. Casino operators lose money every minute they are not accepting payments, or not registering players.
Even problems that seem minor can have a big impact on a business. Slotegrator, for example, spoke to William Sarto, PR & marketing specialist at CasinoRIX and received a few tips on how to protect your business from Google’s updates. Sarto offers several important pieces of advice. “Don’t depend on one GEO. Make sure that you are running projects in multiple countries. Do not limit yourself to one vertical. You can run projects both in the betting and casino sectors. If one sector is hit, the others will help offset it.
Promote your projects using a variety strategies. You can bounce back if one project fails. Diversify your traffic sources and don’t just rely on SEO.
Business continuity solutions include two main strategies. First, you can try to avoid the crisis by making your business less susceptible to external events. The second strategy is to have a plan to handle a crisis after it has passed.
We all know that becoming aware of the risks involved is a good first step to preventing them. Svetlana Kirichenko, Slotegrator’s Head of Marketing, says that the problems businesses face, particularly in the iGaming sector, are varied. But knowing what could happen, learning from past experiences, and having a plan for recovery can help many new companies.
Slotegrator has released a new resource that explains in detail about disaster recovery and business continuity. Contact their team if you have any questions.
