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Personalized, targeted marketing is a common business practice. But there is no one universal strategy that works for all businesses. What should be the first step for online sportsbooks and casinos? Slotegrator has released a new report.
Every business is driven by the same goal at the end of each day: revenue. Businesses in a competitive sector like online gambling do all they can to increase profits.
Personalized marketing is one of the most powerful strategies that they can employ. The best way to increase customer engagement is through personalized, targeted marketing. This will create a base of loyal customers that will generate profits over time. Slotegrator has discovered that player segmentation is the basis of an informed, well-designed strategy.
Faruk Aydin comments on the topic. “Player segmentation will keep players loyal and engaged in iGaming. We can segment players into different categories, such as high rollers or casual gamers. We can then create marketing strategies tailored to their needs. For example, high rollers love VIP programs with personalized rewards while casual players respond to onboarding activities and in-game bonuses. Players are more likely to stay and have fun with us if they feel valued and understood. It’s also important to consider what drives players beyond age and location. Understanding their frustrations and motivations will help us create more engaging and personalized communication.
Our email campaigns, for example, can be customized to provide relevant content and offers that match each player’s style of gaming. This personalization builds a stronger relationship, reduces their chances of leaving and makes them active, loyal players. The goal of player segmentation, in the end, is not just to increase revenue, but also to create a more enjoyable and rewarding experience for all .”
To keep players on your platform you need to know what they want. The best way to achieve this is to analyze their behavior. In addition to basic statistics like player status (new, active and churned), a CRM system will also provide more detailed information, such as how often players play, what their average wager is, or their average deposit. Operators can use this information to develop strategies that will improve retention rates.
Segmenting players helps operators:
- Streamline your operations: Segmentation allows you to save time and optimize resources by automating bulk actions.
- Customize the experience for players:Once your preferences are known, you can provide them with content and offers that they will enjoy.
- Create marketing campaigns: By knowing players’ preferences, operators can deliver more relevant messages.
- Increase player retention:Targeted Marketing leads to higher retention – personalized loyalty programs and a personalized approach to player support give players the feeling that they are being looked after.
- Create trust: By limiting the actions of vulnerable players and changing anything that does not work, you can create a positive reputation for your casino.
Segmentation happens whether we are aware of it or not. In order to develop a product that is tailored towards your target audience, it’s essential to know who they are. William Sarto of CasinoRIX, a PR & marketing specialist, says that knowing your audience makes it easier to improve ,” .
These factors are straightforward and do not require any further explanation.” These factors are simple and do not require any further explanation .”
CasinoRIX continues: “As an affiliate, we focus on a customized approach to enhance the overall player experience. We have a Personal manager who is available 24 hours a day (our own customer service), which allows us to get real-time feedback and respond quickly to specific needs. We can gain a better understanding of the needs of potential players by analyzing these data. Our data is categorized based on the inquiries we receive, with a focus on:
– Bonuses
– Deposit and withdrawal methods and speed
– KYC (Know Your Customer ) queries
“A personalized approach helps to establish loyalty and increases the lifetime value of a player.”
Any business that deals with large amounts of data about users will segment their customers. You can make better decisions by grouping users based on their activity, gender, age and traffic sources.
If you discover that a certain group of gamers under 35 is more active and more interested in new games, as well as preferring to pay using crypto, you may decide that it is time to add some innovative games, such esports. You could also send them an email announcing the addition.
Slotegrator has released a new report that defines four types segmentation: psychographic, geographical, demographic and behavioral.
Geographical segmentation divides players into categories such as age and gender. Psychographic segmentation is based on beliefs and values. The most effective segmentation for online casinos is behavioral segmentation. This groups users based on their actions or habits, so that all the things they do in an online casino are used to make decisions.
This report is available on the Slotegrator website. Learn more about segmenting players based on their status, how they wager, how often they wager, how much they stake, why they gamble, and whether they are loyal. You can also create customized campaigns and offers that show players you care.
COMPANY
Slotegrator is one of the leading software and business solutions providers in the iGaming sector.
Software development, support and integration of payment systems and game content are the company’s primary focus.
The company offers a wide range of casino content, including slots, live casino, poker, virtual sport, table games and casual games. It also has data feeds and lotteries.
Slotegrator offers consulting services for gambling license acquisition, business incorporation and more.
