Reading Time: 3 minutes
Bonus hunters are the real winners in a market that is highly competitive and “bonus-blitzing”. Affiliates are sending a lot of traffic to their partners, but most users just want to play and never return.
Slots Temple believes that the aggressive bonus-driven traffic strategy of “stack them high and watch ’em flies” is no longer effective. We wanted to improve the quality of traffic, and this meant doing things in a different way.
Our site began as a place that offered slots tournaments and free demos. This helped us build a large base of players who loved slots. We wanted to go to the next step.
We were able to offer cash prizes in our free tournaments when we received a UKGC license in 2022. The next logical step would be real-money UK tournaments with boosted prize pools and eventually real-money slot machines.
Engaging with customers will help you better understand their needs and build loyalty. If you can create a value proposition that is unique, it will help to engage your audience and increase the stickiness.
Our real-money tournaments have proven to be a huge hit with our users. We offer low stakes. Slots tournaments can be played for 1p and our free-play model is a big part of what we offer – only outside the UK.
We want to provide a safe environment for our players. This is why we offer low stakes games. It’s all about building a base of players who trust us and feel comfortable playing on our site.
We blur the line between operator and affiliate, but we don’t just chase profits at the cost of everything else. Our players know that. It’s crucial that we keep this balance. Our players view us as a place to have fun and win prizes. We would lose their trust if they believed we were only out to wash them. They wouldn’t return.
It’s not about increasing the number of choices, but rather it is about increasing the stickiness. This helps us to better understand our players’ preferences so we can make more personalized suggestions.
This is how real money slots tournaments increase traffic quality. We can refer a player to a partner site who has played a slot in a tournament for real money and is interested in playing at higher stakes.
It’s vital to diversify the offerings of tournaments for real money by creating new formats. There are turbo tournaments and risk tournaments. We offer a variety of formats at different price points to allow everyone to play how they like.
The platform that was already highly gamified is now a great addition to our real-money tournaments. We have leaderboards and Xpoints. There are also rewards chests and challenges.
Incentives and rewards, such as challenges that are constantly changing, keep users interested over time. They can appeal to the competitive nature of users and their desire for bragging right. It also encourages users to interact with the product more often.
Fun and playful elements can enhance the user’s experience, even beyond the tournaments. Regular rewards and recognition keep users motivated and prevent burnout. Engaged and motivated players will be more likely to be passionate about your brand.
To create a player-base that is of real value to your affiliates, you need a few key ingredients and a lot more care. Affiliates must be creative to stay relevant in a changing affiliate landscape.
Author: Fraser Linkleter CEO of Slots Temple
