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Meridianbet is a sports betting and iGaming provider and part of Golden Matrix Group, a developer and licensor for online gaming platforms. Today, they announced the launch an AI-powered game recommender.
This tool is designed for optimizing user engagement, gaming experience and player loyalty.
AI-Powered Personalized iGaming
Meridianbet’s AI Casino Recommender is a powerful AI that offers personalized game recommendations. It uses data on the player’s behavior, past activities, demographics, and personal preferences.
How it Works
The AI engine analyses extensive data in order to identify unique patterns and preferences of players, providing recommendations on two sections:
- Games You’ve Played: Highlights the games that players have played.
- Introduces new games that are based on the player’s behavior and preferences.
Ongoing Model Updates
The AI model is updated daily with the latest player preferences and behaviors, which ensures accurate and engaging suggestions.
Success Metrics
The following are the key metrics that were measured in the first month:
- Increased user engagement of 3% with games recommended.
- New recommended games increase engagement by 9%.
- Unrecommended games result in a 12% drop in engagement.
Upcoming Upgrades
In the future, we will be adding more demographic information and playing patterns in order to improve search functionality.
Unique Competitive Advantage
Meridianbet’s AI casino recommendation focuses on improving the user experience and platform ergonomics to make gaming more enjoyable.
Market Potential and Strategic Fit
This feature is in line with Golden Matrix Group’s strategy of leveraging advanced technology to engage users and grow the business. The ecosystem is comprised of:
- Meridianbet offers sports betting, iGaming and other services in 18 different markets.
- RKings tournament business in UK and Ireland.
- Mexplay is an iGaming operator based in Mexico.
- GMAG is a B2B service that aggregates over 800 online casino sites worldwide.
