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Prepare for the MARE BALTICUM Gaming & TECH Summit by HIPTHER 2024! Our conference sponsors are the people and companies who make magic happen. #hipthers is proud to showcase them. Meet them at the Tallinn conference on June 4-5!
Lasha Kupatadze will be speaking at the Summit. She will share valuable insights on the panel “Future Proofing Digital Engagement – Mastering Mobile Innovation, Regulatory Compliance, and Gamification in the AI Era”.
Thank you for your time. We’re excited to introduce you to our audience and get to know you! Tell us about yourself, the journey you have taken professionally, and what your role has been at Atlaslive.
I have been working in iGaming since nearly a decade, and I love it. I love working with people who share my passion to create products and generate new ideas.
In my career I have worked in various roles for both B2C companies and B2B businesses, with a focus on creating engaging and fun experiences for customers.
As Chief Product Officer of Atlaslive, it is my job to guide our product development and make our platform even better. I guide our product development and apply the latest technologies like AI and Blockchain to improve our platform. Since joining Atlaslive, I have focused on ensuring that our products meet and exceed the expectations of our players and partners. We have put in a lot effort to create personalized, fun experiences which draw players and keep them coming for more.
My career has been centered around adopting new technologies, creating engaging and enjoyable products, and leading teams in order to create top-notch iGaming experience.
You play an important role as the Chief Product officer at Atlaslive in shaping the product landscape of the company. How does Atlaslive’s mission to discover how far iGaming technology can evolve influence your approach to product design?
We want to push the boundaries of technology in iGaming. This ambition is a major part of our product development. We are really interested in using the latest technology to make gaming more fun, personalized and safe for all.
Big data allows us to track and analyze patterns of how people play games and what they like. We can then customize our platform to suit our users’ preferences and even predict their next move. This makes it easier for our partners. We provide them with all the information and tools that they need to make quick and smart decisions.
We are tech-oriented, focusing on the player. This approach not only boosts engagement but also ensures that everything is safe and perfectly adjusted to end-user preferences.
I think personalization is paramount. We focus on creating an environment that makes players feel special and encourages them to return. This user-focused mentality, coupled with our passion for technology, allows us to create products that not only meet the needs of the industry, but also go beyond them, often setting new standards in iGaming.
Atlaslive offers a variety of delivery options, such as Sportsbook API Integration, White Label and Turnkey. What are the advantages of these solutions in terms of customization and time to market?
Atlaslive understands that the needs and requirements of iGaming Operators vary widely depending on their market approach, business goals, technical expertise, and business goals. We offer flexible delivery options to meet your needs. All options are tailored to specific needs, offering key benefits such as quick market entry starting at just two days, and the flexibility to adapt services to a particular brand or market need.
Our Sportsbook API Integration is ideal for tech-savvy operators that already have their own platforms, but would like to add our premium sportsbook features. This solution is highly customizable and allows rapid deployment. It allows operators to quickly scale and adapt their offerings. Our White Label and Turnkey Solutions are perfect for those who want to launch quickly, without having to do the heavy lifting involved in developing technology from scratch. These options provide the fastest way to market, with a high level of customization. Operators can maintain their brand identity and use our robust platform.
Atlaslive’s three solutions are designed to ensure smooth integration and a great gaming experience for the end user. Atlaslive is committed to quality and innovation, which helps our partners be successful and remain satisfied.
Atlaslive is committed to creating connections between business opportunities and ambitions. What impact does the Atlaslive Platform have on iGaming for both operators and players, and how does it facilitate these connections?
Atlaslive is a company that really focuses on connecting business objectives with opportunities. Our platform utilizes smart data analytics to provide operators with the insights they require to understand what players are looking for. We can then help operators to tailor their offers according to player preferences. This makes gaming more exciting and personal for all.
Our system is also compatible with other tools, which makes things run smoothly for operators. This keeps the players happy and gives them a great experience. Our “creating live connection” approach creates a vibrant and engaging environment that allows businesses to grow, and players to be more engaged with their chosen offerings.
How do you use your experience in the iGaming sector, which includes leadership roles focusing on product development, to ensure that Atlaslive is at the forefront of innovative technology while meeting the changing needs of the industry?
Working in the iGaming sector, I have learned that to stay ahead, you don’t need to just catch the latest trends. You also need them. Atlaslive keeps a finger on the pulse when it comes to technology and user expectations. Listen, innovate and adapt is my direct approach. First, we listen. We are in constant communication with our partners, trying to understand their needs and preferences. The feedback we receive is crucial to our product development. We also conduct market research, trend analysis, and regulatory updates to keep up with the latest technology and player preferences. We can then anticipate changes in the market, and adjust our products accordingly.
We then innovate by integrating the latest technology into our platform, whether it is AI for personalization or Blockchain for security. We adapt quickly. Our superpower is flexibility. The iGaming industry moves quickly. We are always willing to change our products and services to better serve clients and remain relevant in the market.
Atlaslive underwent a recent rebranding. Could you explain the relationship between the rebranding of Atlaslive and its strategic vision, especially in relation to enhancing the iGaming industry and remaining competitive?
Atlaslive’s rebranding is proof of the company’s future vision. It aims to remain dynamic in terms technology and enhance the user experience while simultaneously giving our partners more freedom and flexibility during sports events.
Atlaslive’s recent rebranding shows a direct connection to our vision, and is a new start to staying true to core values. This rebranding emphasizes our commitment to being a technology-forward company, which always puts our partners first. Atlaslive, the technology behind the game.
You will take part in the MARE BALTICUM gaming & TECH summit’s discussion on the strategic integration of gamification for iGaming to increase player loyalty and retention. What is your opinion on this matter and how does it align with Atlaslive’s vision?
What is Gamification? It’s all about making the user’s journey from A to B more fun. In a nutshell, that’s what gamification means.
I like to use both quantitative and qualitative data in order to better understand my customers and create user experiences that are based on their knowledge.
My first experience with gamification came from a campaign by one of the largest soft drink producers in the world, where each bottle cap was adorned with a letter. You could get various prizes if you collected the letters that spell “happiness.” I still remember how excited I was before I opened each bottle. I bought a lot of them to find out what letter I would get. This is a great example of real-life gamification.
Atlaslive creates similar experiences for iGaming players. They might, for example, open a box of mystery without knowing what is inside. Our gamification techniques are designed to evoke fun and excitement, based on what our users like.
We strive to create products that make our customers smile. Our gamification tools are evaluated by direct feedback from customers and analytic data. Our projects that use these techniques have seen an increase of 30% in engagement and conversion rate.
We create an engaging and dynamic environment by focusing on personalized experiences. This ensures long-term success both for our platform and partners.
Lasha, thank you for your insightful interview! We are looking forward to meeting in Tallinn and hearing about your valuable insights into Mastering Gamification and Mobile Innovation in the AI Era.
Come and meet Lasha and Team Atlaslive in Tallinn, the dynamic iGaming Platform focusing on the “TECH BEHIND GAME”
